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The value and influence of Professional Architectural Photography

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Architects spend many years planning, designing and creating their architectural ideas and hoping for the recognition they believe should follow.  That said, most architects are not looking for the fame and the notoriety of someone like Frank Lloyd Wright, but everyone wants recognition for their hard work.  From the first sketch to the last cornerstone, it takes a great deal of vision and an enormous passion.

The upside for architects in today’s environment, they can be seen by their peers and many others through magazines and websites.Even though architectural websites and magazines might be interested in a given design, they do not want uninteresting, boring photos that you shot at various times of the day but do not showcase the architecture itself.  Professionals and novices, alike, are welcome to submit images to these places, but they must stand out and not lack inspiration.

Even though architectural websites and magazines might be interested in a given design, they do not want uninteresting, boring photos that you shot at various times of the day but do not showcase the architecture itself.  Professionals and novices, alike, are welcome to submit images to these places, but they must stand out and not lack inspiration.

This is where a new marketing niche has sprung up, the field of the architectural photographer!  Just because an architect has the gift of design and can create amazing structures, does not mean they are brilliant at photography!  Professional photographers who have jumped on this relatively new niche realize how important it is to create outstanding, captivating images of a given structure.  A good photographer fully understands that the images of an architect’s creation must command the same attention as the the architect’s vision.

Professional architectural photographers know that the beauty of a structure must be captured in their photographs.  They know that what they capture could decide the success of the architect’s work.  A leading architectural photographer will successfully capture the uniqueness of an interior, both in design and lighting while showcasing the building’s distinctive angles.  Photos should never appear as cold and distant but should apply time-sensitive shots that an amateur does not have the ability to do.

Architectural design firms are always looking for photographers that will bring their designs to life while enhancing their firm’s customer base.  The quality of excellent photography overrides what amateurs able to achieve.  Through natural lighting, attention to details, and emphasizing the structure will speak volumes.  Professional architectural photographers will go out of their way to stay away from distractions in order to capture the overall integrity of the photos.

One of the leading challenges for an architectural photographer is the best lighting.  Unless they are highly experienced with artificial lighting, they should stay away from it, especially with large structures.  Their shots must come across as simple and effortless while highlighting the best assets of a building in a very natural way without causing alterations to the image.

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An architect must collaborate with the right people to complete their designs with the right finale.  When hiring the right photographer, an architect must take a few things into consideration:

The architect must decide why they want photographs taken and where or how they will be used.

They should interview professional architectural photographers by letting them understand why photographs need to be taken and provide the overall theme of the building.

When a professional photographer fully understands the actual architecture, they will appreciate the technical challenges that lie ahead of them.  The best time for photo shots of the building should be taken into consideration.  The interior of a building should be photographed when the building is brand new.  On the other hand, taking photos of the exterior should not happen for an entire year.  This gives the landscaping a chance to grow and mature which will accentuate the building’s structure.  Photographing the exterior directly after construction will make the building appear cold and unapproachable.

The architect must keep in mind, the photographs should reflect the quality, artistic style, credibility and professionalism of the entire design.  He or she should have a firm understanding of the design’s purpose in order to capture it correctly.  They must capture the personality of the building while transforming it into a beautiful work of art.

A professional, talented architectural photographer will be able to clearly see and highlight the artistic beauty and functional details of the building.  Their images should bring the building to life while drawing attention to its unique aspects.

Creating notoriety and recognition in the architectural world will take more than the sketching of a vision and the final cornerstone.  The final structure must be brought to light for the whole world to see.  All your years of creating the perfect design and implementing it into a blueprint are wasted with poor photography.  Your photographer must understand your vision and capture it for years to come.

The field of architectural photography has exploded and design firms are looking for those who will bring their designs and artists recognition.  A highly qualified, professional photographer is in great demand.  Understanding what the architecture is saying and its impact on the surrounding area is imperative.   This is just as critical as when Frank Lloyd Wright took the surrounding environment and implemented designs that made them become one.  Unlike Wright, today’s architects have the internet and power of the press.  Somewhere out there is the next Frank Lloyd Wright looking for the architectural photographer to capture an amazing moment for future recognition.

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Some Techniques Used By Photographers:

Walk around the exterior and interior of the building.  Look around at the ceiling, moldings or a beautiful staircase.  The obvious subject might not be what’s directly in front of them but just a little bit off.

Tripods are used for a number of reasons but especially to prevent movement or while using a much slower shutter speed.

Always remain patient when looking for the perfect light.  When shooting interiors, light coming through a window can offer a very dramatic affect and add quality to an image.  Early morning or late afternoon light have totally different affects on textures and patterns.

White balance is very important when shooting at night or indoors.  Photographers will keep a close eye on the color temperature of artificial light as it can change the perceived color of the building.

Photographers can take advantage of a cloudy or rainy day.  Whether conditions can soften lines and shadows for a new perspective.  Puddles can add an interesting look for the exterior of a structure.

Reflections, if worked properly, can be quite dramatic.  Mirrors or windows reflect light but will also reflect the photographer if he or she is not careful!

Textures on walls, floors or ceilings will interact with the light that is present at the time.

A good photographer must know their equipment.  The best shots will come from a camera that is set to its native resolution.  Digital cameras operate at best when set to their native ISO for the best results.


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